Tottenham have been warned by an promoting watchdog after a promotion which claimed their new stadium could be the “solely place in London” to look at Champions League soccer this season.
The Promoting Requirements Authority (ASA) has despatched the membership an recommendation discover and instructed the membership to keep away from making claims they can’t fulfil.
Spurs have used Wembley as their residence, with work on their stadium overrunning.
A fan of North London rivals Arsenal complained to the ASA.
The brand new stadium, on the location of their previous White Hart Lane floor, is not set to open till a minimum of January 2019.
And Tottenham face a battle to qualify for the Champions League knockout stage, needing to win each their remaining group matches towards Inter Milan and Barcelona.
Two complaints, together with one from an Arsenal supporter, had been made to the promoting regulator.
An ASA spokesman stated: “The complainants challenged whether or not the advert was deceptive as a result of the constructing work of the brand new stadium has not been accomplished, due to this fact it’s unlikely clients will get an opportunity to look at Tottenham play within the Champions League on the new stadium.
“Whereas we thought-about there have been potential issues below our promoting guidelines we didn’t take into account the problems raised had been so important as to warrant a full formal investigation. This case was assessed and handled by way of an recommendation discover.
“On this occasion, we contacted Tottenham Hotspur and suggested them to keep away from making claims in future promoting that they can’t fulfil; to keep away from disappointing clients. We additionally suggested them that if the advert continues to be showing to make sure it’s eliminated. ”
Spurs declined to remark, though it’s understood the advert was solely ever scheduled to run from Might to June of this 12 months.
The membership introduced in September they’d play all three residence Champions League group matches at Wembley as they continued to attend for the transfer into their new stadium.
Tottenham had been the one London membership to complete within the high 4 of the Premier League final season,
A digital billboard marketing campaign, which appeared to indicate an image of their unfinished 62,000-seat stadium, featured the phrases: “The one place to look at Uefa Champions League in London.”
Beneath it stated: “Time is operating out to safe premium seats at Spurs’ new stadium.”